Building a business without branding is like building a house without a blueprint.

 

We help founders go from patchwork visuals and fuzzy messaging to aligned brands with strategic design foundations. Think of us as your branding architect, interior designer, and digital builder. All in one.

 

Ready to build a brand that works while you sleep?

 

Book a Chemistry Call

Our Services

Where are you right now in your business?

Pick the scenario that best describes you and the stage you’re at at the moment, and discover exactly how we can help you move forward.

"I have plenty of ideas, but...

… I’m not sure what to choose and where to go next.”

You’re passionate and creative, but your ideas feel scattered, your strategy unclear, and your brand vague (or even nonexistent).

Let’s bring clarity, structure, and direction to your vision.

„I have a business, but...

… my brand doesn’t reflect who we really are.”

Your business is running, but your brand feels inconsistent or disconnected from your true vision.

It’s time to align your positioning and visuals, so you can confidently step into the next level.

„I’ve got the brand and the strategy, but...

… I need support with implementation and scaling.”

You have clarity around your business and branding, but now it’s all about getting things done.

You’re ready to implement effectively, smoothly, and stress-free so you can scale.

Not sure where you fit?
Start with the Business & Brand Audit to gain clarity and a 90-day action plan before deciding how to move forward.

Our Clients

We work best with…

Purpose-driven entrepreneurs who are ready to scale their business intentionally and ethically. You’ve got the vision—we bring the strategy, design, and systems to match.

If you’re done DIYing and ready to lead a business that reflects your values and creates a legacy, let’s talk.

See how others like you have transformed their brands with us:

Jaime Freeman
Jaime Freeman - Founder & Chief Instructor

Hiring Ioana was the best thing I’ve done for my business to date! The freedom of being able to delegate projects to someone who is reliable, communicative and understands the importance of details

... Read More

Andreia Olaru
Andreia Olaru - Digital Strategist & Workshop Facilitator
Dream-Plan-Launch & We Need You Too

With Ioana, I feel I have a partner. With her by my side, I grew the existing business, and I had the space to start a new one. As a result of her content creation, I landed clients and collaborators I wo

... Read More

Cristi Schiopu
Cristi Schiopu - Coach & Managing Partner
Ascendo Consulting & #asaincepe


We’ve worked together to redefine the logos and visual identity of my brand and I love the results, basica

...
Read More
Mihaela Ostafe
Mihaela Ostafe - Women Health Coach & Nutritionist
Fuel, Action & Balance

We learned quite a bit from Ioana’s approach, her feedback was meaningful, sparkling and with clear, simple guidance to implement it, too.

We worked together for a few tasks – social media

... Read More

Andrei Cozariuc
Andrei Cozariuc - Owner & Head Coach

As a result of working together with Ioana and Gabi, we have increased our brand’s awareness on social media, with high-quality content. We love the ideas that we develop together, and this resulted in

... Read More

Zuzana Kucerova
Zuzana Kucerova - Owner & Head Coach

Ioana understands the gym owner’s needs perfectly and her commitment is as if it is her own gym!

She’s responsible, reliable and detail-oriented. Her services will be a game-changer for you

... Read More

Hannah Dixon
Hannah Dixon - Owner, VA & Freelance Coach

Ioana is an exceptional example of someone who is diligent, creative, dependable, and downright fun to work with. She was a community manager for my VA program where she not only supported our members but

... Read More

Ema Barba
Ema Barbă - Founder, Guide for Yoga and Meditation

Ioana really helped me organise my work and my projects. If you need someone who is really organised and can help create order, she is your girl! Keeping her word and following up is something that really

... Read More

Deborah Rupert, PhD
Deborah Rupert, PhD - Wellbeing and Career Coach

Working with Ioana is like bringing a fresh breath into an overwhelming daily business life, bringing in structure, reliability, understanding and getting things done. I feel understood and cared for in a

... Read More

Larisa Ilin
Larisa Ilin - Founder and Social Media Specialist

Ioana made me understand that I need to give some time to make time – I’m grateful that she took two hours out of her schedule to help me understand not only that I need tools such as Trello,

... Read More

Hero Testimonials

We work best with…
Purpose-driven entrepreneurs ready to scale their business intentionally and ethically, collaborating with us as their partners.

Here’s how other people like you have supercharged their business with us:

Jaime Freeman
Jaime Freeman - Founder & Chief Instructor

Hiring Ioana was the best thing I’ve done for my business to date! The freedom of being able to delegate projects to someone who is reliable, c

... Read More

Andreia Olaru
Andreia Olaru - Digital Strategist & Workshop Facilitator
Dream-Plan-Launch & We Need You Too

With Ioana, I feel I have a partner. With her by my side, I grew the existing business, and I had the space to start a new one. As a result of her co

... Read More

Cristi Schiopu
Cristi Schiopu - Coach & Managing Partner
Ascendo Consulting & #asaincepe


We’ve worked together to redefine the logos and vis

...
Read More
Mihaela Ostafe
Mihaela Ostafe - Women Health Coach & Nutritionist
Fuel, Action & Balance

We learned quite a bit from Ioana’s approach, her feedback was meaningful, sparkling and with clear, simple guidance to implement it, too.

... Read More

Andrei Cozariuc
Andrei Cozariuc - Owner & Head Coach

As a result of working together with Ioana and Gabi, we have increased our brand’s awareness on social media, with high-quality content. We love th

... Read More

Meet Ioana Stepanov,

Your Business & Brand Strategist

This image features Ioana Stepanov - brand and business strategist at Free the Digital: a white woman with blond hair, in her thirties, wearing a whhite dress with a large poppy flower pattern, holding her glasses with one hand, playfully biting one end of the glasses frame.

Welcome to the place where bold visions meets brand clarity.

I’m Ioana—brand strategist, creative co-pilot, and your partner in building something that lasts.

More than just designing pretty things, at Free the Digital we build brands with purpose, set up systems with soul, and create legacies that feel like home.

We’re here for the founders who want to grow with intention and not just scale for the sake of it. Who care about their impact as much as their income. Who are ready to lead a brand that reflects their values, resonates with their audience, and supports a life beyond the hustle.

From brand strategy to visual identity and digital presence, we craft every element with care and clarity so you can show up fully, confidently, and in alignment.

Think of us as your behind-the-scenes dream team, quietly transforming your vision into something people come to know, like, and trust.

Curious how a transformation like this could look for your business or organization, too?

Let’s explore how we can transform your brand business together.

To our shared success!

Free the Digital is a branding and communication boutique agency based in Prague, Czech Republic. We help solopreneurs and small businesses turn their purpose-driven visions into magnetic brands and conversion-ready websites.

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