Building a business without branding is like building a house without a blueprint.

 

You built the business. Now let’s build your brand, turning your scattered visuals and unclear messaging into a cohesive identity and digital home that positions you as an authority in your field.

 

 

Ready for a brand that feels clear, consistent, and confident?

 

Explore ServicesBook a 30' Call

Our Services

Where are you right now in your business?

Pick the scenario that best describes you and the stage you’re at at the moment, and discover exactly how we can help you move forward.

"I have plenty of ideas, but...

… I’m not sure what to choose and where to go next.”

You’re passionate and creative, but your ideas feel scattered, your strategy unclear, and your brand vague (or even nonexistent).

Let’s bring clarity, structure, and direction to your vision.

„I have a business, but...

… my brand doesn’t reflect who we really are.”

Your business is running, but your brand feels inconsistent or disconnected from your true vision.

It’s time to align your positioning and visuals, so you can confidently step into the next level.

„I’ve got the brand and the strategy, but...

… I need support with implementation and scaling.”

You have clarity around your business and branding, but now it’s all about getting things done.

You’re ready to implement effectively, smoothly, and stress-free so you can scale.

Not sure where you fit?
Start with the Business & Brand Audit to gain clarity and a 90-day action plan before deciding how to move forward.

How We’re Different

When you’re looking for branding support, you usually end up choosing between two imperfect options:

A solo freelancer: talented, yes… but often juggling too much.
A big agency: polished, but you turn into a line item on a spreadsheet.

We sit right in the middle. ✨

You get the strategic brain and organized processes you’d expect from an agency… minus the red tape.

And you get the clarity, attention, and genuine partnership you’d hope for from a freelancer … without the overwhelm.

We’re boutique on purpose:
big enough to bring you deep expertise, small enough to know your business inside out.

How-We’re-Different

Our Clients

We work best with…

Purpose-driven entrepreneurs who are ready to scale their business intentionally and ethically. You’ve got the vision—we bring the strategy, design, and systems to match.

If you’re done DIYing and ready to lead a business that reflects your values and creates a legacy, let’s talk.

See how others like you have transformed their brands with us:

Monica Belițoiu (ASUR) – Brand Strategy & Brand Design
Monica Belițoiu - Director Executiv

Working with Ioana and the Free the Digital team on our ASUR rebranding process was one of the best decisions we’ve made as an organization. What I appreciated most was how well your team understood wh

... Read More

Anca Urdea – Business & Brand Audit, Brand Design
Anca Urdea - NLP Master Coach

Working with Ioana is a refreshing experience. She brings together friendliness and professionalism in a way that makes every conversation productive. Through thoughtful questions, she helped me challenge

... Read More

Ramona Macovei (Nunta La Mare) – Brand Strategy, Brand Design, Web Design, Digital Marketing and Client Experience Design and Automation
Ramona Macovei - Wedding Planner & Designer, Founder

Hi, I’m Ramona Macovei, the mind behind Nunta La Mare, a bespoke beach wedding planning service on Romania’s coast. Embarking on this path in 2010, I pioneered the concept of beach weddings in

... Read More

Mariana Palacios – Brand AUdit, Brand Strategy, Copywriting, Web Design
Mariana Palacios - Ballet Class Pianist & Filmmaker

I worked with loana for the strategy of my brand and website to create a better presentation of my work and projects to attract the right clients. I would definitely recommend loana for the analysis of yo

... Read More

Jana Soli (Hawaii Life) – Graphic Design
Jana Soli
Jana Soli

I loved the ease of communication with your team. I felt like my project was in expert hands (because it absolutely was!). That peace of mind was instrumental in making this project enjoyable for me from

... Read More

Gabriela Singureanu (Virtual Gazelle) – Brand Design
Gabriela Singureanu - Virtual Assistant
Virtual Gazelle

I enjoyed working with Free The Digital for my logo creation, and I couldn’t be happier with the entire experience. From start to finish, the process was smooth, efficient and made me feel valued as

... Read More

Ema Barba
Ema Barbă - Founder, Guide for Yoga and Meditation

Ioana really helped me organise my work and my projects. If you need someone who is really organised and can help create order, she is your girl! Keeping her word and following up is something that really

... Read More

Hannah Dixon
Hannah Dixon - Owner, VA & Freelance Coach

Ioana is an exceptional example of someone who is diligent, creative, dependable, and downright fun to work with. She was a community manager for my VA program where she not only supported our members but

... Read More

Cristi Schiopu
Cristi Schiopu - Coach & Managing Partner
Ascendo Consulting & #asaincepe


We’ve worked together to redefine the logos and visual identity of my brand and I love the results, basica

...
Read More

Hero Testimonials

We work best with…
Purpose-driven entrepreneurs ready to scale their business intentionally and ethically, collaborating with us as their partners.

Here’s how other people like you have supercharged their business with us:

Anca Urdea – Business & Brand Audit, Brand Design
Anca Urdea - NLP Master Coach

Working with Ioana is a refreshing experience. She brings together friendliness and professionalism in a way that makes every conversation productive

... Read More

Ramona Macovei (Nunta La Mare) – Brand Strategy, Brand Design, Web Design, Digital Marketing and Client Experience Design and Automation
Ramona Macovei - Wedding Planner & Designer, Founder

Hi, I’m Ramona Macovei, the mind behind Nunta La Mare, a bespoke beach wedding planning service on Romania’s coast. Embarking on this pat

... Read More

Mariana Palacios – Brand AUdit, Brand Strategy, Copywriting, Web Design
Mariana Palacios - Ballet Class Pianist & Filmmaker

I worked with loana for the strategy of my brand and website to create a better presentation of my work and projects to attract the right clients. I

... Read More

Meet Ioana Stepanov,

Your Business & Brand Strategist

Welcome to the place where bold visions meets brand clarity.

I’m Ioana—brand strategist, creative co-pilot, and your partner in building something that lasts.

We build brands with purpose, set up systems with soul, and create legacies that feel like home.

We’re here for founders who want to grow with intention, who care about their impact as much as their income. Who are ready to lead a brand that reflects their values, resonates with their audience, and supports a life beyond the hustle.

From brand strategy to visual identity and digital presence, we craft every element with care and clarity so you can show up fully, confidently, and in alignment.

Think of us as your behind-the-scenes dream team, quietly transforming your vision into something people come to know, like, and trust.

This image features Ioana Stepanov - brand and business strategist at Free the Digital: a white woman with blond hair, in her thirties, wearing a whhite dress with a large poppy flower pattern, holding her glasses with one hand, playfully biting one end of the glasses frame.

Free the Digital is a branding and communication boutique agency based in Prague, Czech Republic.
We help purpose-driven founders define, refine and align their business and communication goals so they can reach their ideal client and grow their business without the overwhelm.

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