Working with Ioana and the Free the Digital team on our ASUR rebranding process was one of the best decisions we’ve made as an organization. What I appreciated most was how well your team understood who we are. And not just the projects we run, but the spirit behind them.

Ioana and Jeni asked the right questions, pushed us to clarify what really matters, and then turned all that into a visual identity that finally feels like us, the present version of us.

The results are already visible: people respond differently to ASUR now.

Our messages have a better way of reaching the audience, our materials look coherent, and we’ve started attracting new supporters who “get” what we stand for.

But what mattered just as much was the internal shift, because the rebranding process helped us regain confidence and find a new force to further with our mission and our strategy for the future.

What really stood out was how easy and human the whole collaboration felt. We always felt heard, supported, and in good hands.

If someone asked me whether they should work with Free the Digital, I’d tell them this: if you want a rebranding process that is thoughtful, warm, and truly aligned with your values, go for it. You’ll end up with something beautiful and with a clearer sense of who you are. Thank you!