Social Media
Case study
“Inoata cu Andrei” [EN: Swim with Andrei] is a swimming club located in Bucharest, Romania that was founded in 2018 by Andrei Cozariuc. They are offering daily modern swimming lessons with a personalized teaching method, adapted to the requirements of our times.
Andrei, who is also the main coach of the club, wanted to spend more time managing his business and less time worrying about his company’s online presence, brand awareness, or social media.
He met us at the right time. 😊
Business growth made easy – fit & ready to go.
The Story
Of Inoata cu Andrei.
In 2018, when he founded the club, Andrei – an awards-winner swimmer – started to offer beginner swimming lessons to all those who wanted to learn how to swim.
He also addresses those who want to do performance swimming or participate in amateur sports competitions.
The club was successful and in 2021, he expanded his team and four other coaches joined.
Over 1000 children and adults who came to the swimming lessons managed to learn, appreciate the sport, to practice it with pleasure, every week. Their results were excellent because they didn’t have any cases of children or adults who have failed to learn to swim, regardless of their age, fear, or urge.
In the same year, 2021, Andrei wrote his first book about his training method – a technique that successfully combines notions of sports, psychology, and swimming skills.
The Challenge
Of expanding.
As the team was growing, Andrei had to manage not only his clients and team but also the administrative tasks and the online presence.
He created a website for the swimming club and had social media presence on Facebook and Instagram.
Andrei was the only one who was posting on these platforms only when he had some free time. He didn’t follow a strategy and his posts were chaotic.
The Why
Why he chose us.
Ioana got in touch with Andrei, she presented Free the Digital’s portfolio and that’s how we started our collaboration.
The How
How did it go.
After a few calls with Ioana and Gabi, Andrei chose the social media management package for Instagram that included 12 scheduled posts, a content strategy and calendar, captions and graphics, hashtag research, and monthly analytics updates.
The first thing we created was the content strategy, Andrei liked the results and we proceeded.
We had bi-monthly online meetings with Andrei, where we brainstormed about the next posts for the following month. After these meetings, we presented at the end of the month a content calendar with all the content to post. This way, Andrei saw in advance our proposals and had the opportunity to send his feedback before posting.
The Results
Happy Clients level unlocked
After working with us, Inoata cu Andrei became a high-quality Instagram page. A trendsetter among the swimming clubs, lots of posts and ideas seen on this account were replicated or became a source of inspiration for other competitors.
We also had an improvement in the number of followers – during our collaboration, 100 new accounts were following the Inoata cu Andrei Instagram page – or the level of engagement – the monthly stats were the proof. The number of views, accounts reached and engaged increased from month to month.
But the best way to illustrate the level of satisfaction is to show you the review Andrei wrote for us:
“We happily already recommended Free the Digital to other people who noticed the improvement of our presence on Instagram!”
As a result of working together with Ioana and Gabi, we have increased our brand’s awareness on social media, with high-quality content.
We love the ideas that we develop together, and this resulted in happy new clients who received a lot more information from our channel about swimming techniques, equipment, role models to follow, and our unique teaching method. It also resulted in me having more time to manage my business and keep my clients happy.
Since we started, I feel that we’ve done a great job together in building a strong brand in our industry. We appreciate the bi-monthly online meetings, where we share quick ideas and work on creating the best strategy for the future. We happily already recommended Free the Digital to other people who noticed the improvement of our presence on Instagram.
Andrei Cozariuc
Owner and Head Coach | Inoata cu Andrei
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